IF YOU’RE A BUSINESS

If you’re a business reading this post, there are things you must decide and steps you should take.  Below We’ve outlined a few.

• Respond positively to all of your customer feedback
• Try to provide a top notch service and make it your mission to serve your customers
• Use your ratings to improve your local SEO
• Enlist the help of reputation management services when needed
• Choose what you’re willing to do and where you will draw the line

IF YOU’RE A CONSUMER

• Consider the reviews you leave and how they can impact a business
• Read reviews with an open mind
• Pay attention to negative reviews
• Take positive reviews for what they are (marketing)
• Be aware that the system is messed up
• Learn more about the way review sites exploit negative ratings